X-TRAK launches ICON Series to put art & inspiration on surfboards

X-Trak®, the world’s premier surf traction manufacturer, is getting back to basics. In a surf accessories marketplace increasingly dominated by companies offering Chinese manufactured, cookie cutter products, X-Trak is gearing up to offer surfers a new direction, with more selection, more options, more innovation and more value than ever before. Rather than relying on team rider “signature” models to differentiate its pads, X-Trak is going back to making the pads themselves the stars of the show. Making up the new X-Trak line will be multiple sub-lines, each having it’s own unique features, both artistically and technologically. From function-first to fun-first, X-Trak will have it all covered.

Since 1995 X-Trak has prided itself on producing products “for surfers, by surfers” and has no intention of changing it’s creed. At its Rockledge, Florida factory, X-Trak’s parent company, Hyperform, Inc., has assembled the worlds most technologically advanced traction manufacturing operation and staffed it with the best product design, development and production people, nearly all of whom surf. Over the past two years this crew has been hard at work on a number of new, innovative approaches to traction design and production.

First up, the all new ICON Series. Each pad in the ICON Series will feature a unique image of an iconoclastic figure. Included with each ICON Series pad will be a stencil of the image. The stencil can be used to create unique art on boards or elsewhere. Stay tuned for the ICON art contest. The first pad to roll-off the ICON press has appropriately been named the Revolutionary quickly followed by the 44th. These pad and each of those to follow it will only be produced and available for a limited time. Don’t like the image we’ve have chosen? Let us know and give your own suggestions. Who do you think should be included in the series?

X-TRAK pads are Made In The U.S.A.

See the full line at: www.xtrak.com